So you’ve set up your podcast, and you’ve managed to begin making an impact with a loyal following that’s hanging on to every word you say: what next? For most podcasters, the next step to take would be working on partnerships to initiate the process of monetizing the content you’ve been steadfastly working on. Jason Wrobel and Whitney Lauritsen are the Co-Founders of Wellevatr. Together with Michael Silvers, they dive into what you need to know about finding partnerships for podcasts. Drawing from their own personal experiences, they show you how you can best use the resources available online in order to build partnerships and actually monetize the fantastic content they’ve been creating.
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Monetizing Your Podcast Content With Jason Wrobel And Whitney Lauritsen
I have two shining stars. They’re amazing, they’re a team, a partnership. They’re rocking this thing. Without any further ado, I want to turn this thing over and around and give it up for Jason and Whitney.
Michael, Thanks for having us on.
Thanks for being here.
I read so much on TikTok and they had that big article on that kid. He’s got ten million views already and 900,000 fans in a very short period of time. He was filming different ways to say hello in different languages and there’s so much going on. It’s exciting. Thank you for that.
We are Whitney Lauritsen and Jason Wrobel. We are great friends and we run a business together called Wellevatr as well as Cohosts a podcast together called This Might Get Uncomfortable. We’re here to answer any questions that you have about podcasting and social media. We want to let you lead the way and everybody reading. We would love to support you with whatever we can. We have each been creating content. We work in the health and wellness worlds. We’ve also done a lot of coaching and consulting around topics like social media, health and wellness. Jason, we’re getting into podcasting. That’s becoming a newer area of expertise for us and something that I’m working on. I am working on a project about social media for podcasters. I’m looking for whatever ways that we can support other people.
One thing that we focus on is not only content creation and making sure that your brand values, your mission and your message gets in a consistent impactful format. One thing that we’ve specialized in both of our individual brands and also that we’re doing with Wellevatr is monetization. It’s one thing to create content and create impact and connect but there are many different ways to monetize your content and your business. That’s another thing that we specialize in that we’re happy to give any guidance or answer any questions about that. It’s not getting started, but how to attract sponsorship? How to attract brands that are in alignment with your message and your mission in different ways and multiple income streams that you can bring in?
One of the ways that we have not only survived and thrived as entrepreneurs in the wellness business is having multiple income streams and how to build those multiple income streams. The way that we view that is a lot like investing. When you have a portfolio, you don’t have one stock that you’re riding. You’re not just in the real estate business. You don’t have one thing, you’re diversifying and you have many streams. In terms of how we run our business, how we’ve built our brand and how we approach monetization, that’s also how we view that. If anything comes up or you have any questions about brand building or monetization, income streams, how to get started, a podcast hacks, tips, any of that, we’re here. Does anybody have anything off the top of their head or their heart they want to jump into?
I feel like often when it comes to a Q&A style session, a lot of people get stuck and they’re not sure what questions but you have a question that you’re not clear on. One thing that helps me when I’m trying to form a question for a coach is to think about what I’m struggling with. What is it that you’re having a hard time with or what is that you’re finding that you’re interested in? If you want to learn how to grow your influence on social media or maybe a specific platform like Instagram, you’d like us to talk about it. We’ve talked about TikTok and some of the past sessions here. If you want to have any follow-up questions that we haven’t covered before, we’d love to speak on that. We can talk about our experiences as podcasters. We want to put you in that seats as the person that guides what we speak about.
Brandon’s question is, “How do you rebrand yourself without losing your current brand?” That is a phenomenal question off the bat and also perfectly timed for several reasons. Whitney and I have both had our individual brands. Whitney with her Eco-Vegan Gal brand and myself with my name. We’ve both been very much focused on healthy living, sustainable living, nutrition and food. Living a mindful life in relation to lifestyle and food. Since we launched the Wellevatr brand, we both have individually been expanding our offerings. Whitney has been moving away from focusing all of her energies on the Eco-Vegan Gal brand and rebranding herself as her name because her skillset, wisdom, and expertise can’t be confined to the Eco-Vegan Gal brand and much like me where people have known me mostly as a chef, a television host and a YouTuber.
Breaking out of those boxes is something that we’ve been in the process of and are still in the process of. To answer your question from my perspective, there’s still a part of your expertise that people are going to look toward. I’m not going to necessarily stop talking about food, nutrition, or wellness through food, but it’s not going to be my sole focus anymore. In terms of my rebrand and what I’ve been in the process of in terms of expanding into the podcast, into coaching, in terms of mental and emotional health, I still have one foot in what I’ve been known but it’s an expansion. I don’t personally see it as a full rebrand where I’m decimating everything I’ve done. I’m simply taking that and expanding my offerings beyond that and making it wider rather than being so narrow. That’s how I’m approaching how I suppose extending my brand rather than rebranding it completely.
A lot of people are curious about why. To piggyback on what Jason was saying, for me, I started my brand Eco-Vegan Gal in 2008 and it was a hobby. I didn’t expect it to become my career. Had I known as much as I know about social media, marketing, and branding, who knows what I would have chosen? Sometimes you start with something and it’s not perfect and you adjust it along the way. I found myself not feeling very proud of that name Eco-Vegan Gal. It didn’t feel in alignment. Honestly, I feel very uncomfortable with that name. I feel like it doesn’t match who I am, even though I am still ecofriendly, vegan and a woman. Those words combined to me. They don’t feel like the professional standard that I have mainly. Using my full name, Whitney Lauritsen, feels a stronger, truer, more authentic representation of who I am and what I do. As Jason was saying, it doesn’t put me on as much of a box. I don’t want people to associate my work with being eco-friendly and vegan. We do work in the mental health world, we podcast and we consult on things. There are many more things that I do. It’s a way to broaden it as Jason was saying. It has been interesting because since I’ve had the brand, Eco-Vegan Gal, and that has been a big part of my success and in career, it’s challenging to rebrand, especially if you’re changing the name. One option on social media and various online platforms is to simply change your name.
You can change your domain name and redirect it. You can change your name on Instagram. What I’ve seen with that is that if people know you as something, they’ll continue tagging you as that name. They’ll continue searching for you as that name. It’s wiser to keep your current accounts and make a second. The challenge with that is that you have to start from scratch. With my brand, Whitney Lauritsen, I barely have a following on those platforms because I haven’t officially broadcast it. It’s a very slow build for me. I’m looking at it from the long-run standpoint. I’ve also found it challenging to figure out what my voice is. I feel comfortable with Eco-Vegan Gal and my style on Instagram. Starting fresh, I’ve decided to put a lot of pressure on myself around it and that’s been challenging for me to navigate and not to be so much in this perfectionist mentality. It is a challenge. I know your question was about without losing your current brand. You can have both.
Make sure that your brand values - your mission and your message - get in a consistent, impactful format. Click To TweetYou can have your old brand and then you can tag yourself. New posts on whatever your new platform is so that you can still keep what you’ve created, but then encourage people to go over to the new platform. It might take you a while. I’m looking at a few years until people realize that I’m no longer posting new content in Eco-Vegan Gal. I’ll continue to do both for a while. To Jason’s point, one of our large sources of income is through sponsorship. I don’t have the following on my Whitney Lauritsen platform yet to get sponsors. I’m still getting sponsors on Eco-Vegan Gal. I’m thinking as I transitioned over, I’ll make Eco-Vegan Gal my sponsorship platform and then my Whitney Lauritsen brands, the unsponsored, fresh content platform. It’s taking some time to navigate all of that and to figure out what feels good to me.
One of my things is I’m on the other side of it. I’ve got a brand and I’m wanting to sell it in five or ten years. That’s why I’m asking about rebranding. I’m a personal chef. I cook for people with severe food allergies and professional athletes. I’m right with you but it’s just me. I’m wanting to build my brand over the next 5 to 7 years and then be able to sell that and not sell me to where I’m cooking in everybody’s homes because I’m tapped out. I can’t grow anymore. I can only do so much. I’m working on building a team and then I want to rebrand my new team to where we’re going in and we’re doing meal delivery, we’re doing healthy food, cooking in your kitchen, custom meals and that type of stuff. I’m also wanting to sell that business in 5 to 7 years. I’m on the other side of it where you are not quite there yet, which is fine.
It’s also a choice. Our aim is not to sell like you. Our aim is to continue to build. I’ve thought about that over the years. Would I ever sell my brand? It’s not a path that I want to take. I don’t know if we want to expand that large. It’s a different pathway. Jason could speak on the side of the chef work and also his thoughts about the burn-out and being stretched too thin which sounded something that you’re experiencing.
Brandon, there are personality brands where people are coming to consume the content, the recipes and the knowledge that you as Brandon are putting out there. You can have a completely separate account for the business you’re building. We see a lot of this in terms of food brands where the founder will have their personal account with their name, but then they’ll have a separate brand and separate social media accounts for their food lines. Having both would be smart because people are going to come to you because they want to learn tips, tricks or recipes from you. The content that you’re creating on your platform, Brandon can inform the equity of the larger brand that you’re building. It’s a reciprocal thing that I’ve seen.
It’s smart that you’re bringing on other people to support you because anytime you’re doing a service-based business, especially as a chef. I did a personal chef thing and catering for years and years. We were hitting a wall constantly because I’d have an assistant, but I didn’t expand quite to the vision that you have. In any service-based business, there are only so many hours in the day and you only have so much energy as a creator and a service provider. It’s brilliant that you’re looking at this expansion and adding more people on your team. I do think that having whatever the name of that brand is that you have with the service and then you as a separate personality is a smart strategy. Maintaining both of those things would be smart.
Thanks, Whitney and Jason. I appreciate it.
Jill is up next, “Can you talk about sponsorships? How to get them where to look for them? I’m brand new to this.”
This is something Jason and I have each been doing for a long time since we were early to the influencer world and a lot of the online work, we had a chance to learn a lot about sponsorships from almost the get-go. I started working with brand sponsors in 2012. Jason’s been working with sponsors since 2010. There are a lot of different avenues to take. First of all, it depends on your platform. Are you talking about getting sponsorship for content like Instagram, Facebook, Twitter, Pinterest, YouTube? Are you looking to get sponsors on your podcast? Are you looking to do a collaboration? There are all different ways. Sometimes a sponsorship might be more of an affiliate deal. That isn’t technically a sponsorship, but some people put into the same thing. Are you looking to do ongoing sponsors? Are you looking to work with a sponsor as a one-off? There are many different ways to work with brands. That’s what’s important we found is that you need to be clear on what it is that you’re offering.
What is your platform? Do you have email newsletters? Do you have a website that brings in regular traffic? Do you have social media platforms? Do you create video content or audio content like podcasts? First, starting with what you can offer and then you need to have a good understanding of your audience. The next question most brands have is if they can’t tell, a lot of platforms have analytics that is publicly available. There are various services out there that brands can sign up for and they can see a lot of the analytics and data or you can provide that to them. The common things that brands want to see are, how big is your audience and what are the demographics of them? Are they male or female primarily? What are the ratios of that? Where do they live? How much money do they make? What are their ages? Those are the top questions that they’re curious about. The other big thing to know, and this is one of the most important things when talking about sponsorships, is you don’t need a huge audience. You need a dedicated engaged audience. If you have an audience that is regularly consuming your content, you can see the data on all of this.
There are unique views versus return visitors, all of that. That was the data that you can get on platforms like Google Analytics. You can use your podcast statistics to find this information. YouTube will give you the data. There’s so much data that you can collect. The number one thing you should do is start to track all that information and make sure it’s properly set up, especially having Google Analytics or a similar service out there set up. It’s important. Google Analytics is not the only game in town. Whatever it is that you’re going to choose to set that up so that you can track all of this. Looking at the data over the course of time to make sure it’s consistent because one month may be completely different than other months. This is very important when it comes to sponsors. Knowing that a sponsor may not be just interested in your numbers, they also might not even care about your numbers. They might care more about the content that you’re creating. I know this has happened with Jason a bunch is sometimes they want you to create content. I did a brand collaboration like that too. I wrote a blog post for a brand’s website. They hired me because they knew I had expertise in the field and they like my writing style. I was hired to post something and I didn’t even have to share it on my social platform. It wasn’t dependent on my numbers. Jason sometimes, as a chef, will be asked to create recipes for brands and he’ll get paid for that.
It’s a little bit more like a consultant, but it does fall in the same line of sponsorships that sometimes it’s called a buy-out. I’m stressing that because many people are afraid that they need to have a certain amount of numbers in order to be considered and more and more, that’s not true. That’s also wasn’t true for Jason. I remember you had a relatively small audience but we’re getting huge brand deals and being paid very handsomely for it. Times have changed too. That’s the other thing. It’s constantly shifting. Every few months it seems there’s a different shift with sponsorships. As I would say with social media, you need to stay on your toes and continue researching.
I encourage people to listen to podcasts, subscribe to blogs and newsletters that specialize in data around these subject matters to see what’s new. For instance, I received an influencer report and it was amazing. It had all these detailed statistics and specifics on sponsorships and how brands were working with influencers. I read this and it was fascinating because I contributed to the survey that they put out. I was able to see how brands were working with influencers, what the relationships were looking like, and how things have changed over the years. That gave me some newer insights. I do recommend paying attention to those sources of information too.
The aim is to continue to build your brand. Click To TweetThe other resource that I can recommend is a website called SocialBluebook.com. I don’t know that it’s free anymore. It might be paid. I know that they shifted the business structure of it a little bit. It’s a resource to help content creators build their influence. What it does is it provides a baseline framework of knowing what your rates ought to be, a range of your rates on social media. What you do is you upload access to your YouTube account, Twitter account, Facebook, Instagram. They may have TikTok because they used to have Vine. What this does is draws from a pool of data that other influencers are uploading and gives you a framework of what to charge brands for sponsorship. This could be generally for a one-off or a multi-series campaign. I don’t think they have anything regarding annual sponsorships. It’s a per-post thing. It gives you a suggestion and it also helps you auto-generate a rate card. Say a brand came to you or you wanted to pitch a brand. It would not only give you your per-post rate on SocialBluebook.com, but you can auto-generate a rate card that you can then email to the brand or the marketing director so they can review in terms of your pitch package.
I want to back up quickly. What Whitney was saying is brands are not always looking for people with massive followings because to give you an idea, this is a wide range. I had a conversation with a food brand that I’m in talks with about doing some sponsored content. They have one influencer who has over a million followers on YouTube and Instagram. That person is getting paid. To give you a frame of reference, on that level with seven figures, they’re getting $20,000 to $25,000 a month on that level. That might even be on the low side. I’ve heard of some people with multi-million followers getting $50,000 for one tweet. The numbers when you scale up here are getting big. My point is you don’t need to have that to get a brand deal. As Whitney was saying, my first YouTube deal, I had 1,500 subscribers on YouTube. It was low. Times have changed though because there’s more competition. The pool is way bigger.
To paraphrase, everybody and their grandma has a blog or a YouTube Channel or whatever. It’s way different than it was a decade ago. It does not mean though that you can’t start to build a following because the thing that I find with brands that I work with is two things that are important. Number one, you have to believe in the product and/or used it already because that authenticity and that truth comes through. I’ve made the mistake in years past. There’s one brand I can think of where I didn’t like their product, I didn’t use it, I did some content and it turned out bad. If you are thinking of getting a sponsor deal with a brand and make sure you believe in it. Make sure you use it because that authenticity and that truth comes through so much easier when you’re producing content. My advice is even if the money looks good, I would advise against doing a brand deal if you don’t enjoy, love and use the product.
In terms of Jill’s second question, which was what other resources are there to more about this? There’s more than we could possibly list. If I were you, I would use the web to search and look up and type in the latest statistics on sponsorships for example. You’ll find a lot of information. We’re at this point where sponsorships are common and there are many people sharing their opinions and resources on it that there’s a lot of different perspectives. That’s why you need to get creative with it and try not to focus on what your numbers are and how much other people are making. Even things like Social Media Bluebook, I haven’t used it so I don’t even know if it’s still as relevant as it used to be. I don’t know if their numbers are still as accurate. I am using a lot of influencer marketing platforms out there and they’ll often give me an idea of what I can charge. To be honest, most of the time, I make up a rate that feels good to me based on my experiences and if other brands say yes or no to it. Try not to go too low. You’ll know when you’re too low. If it feels too high, the brand can always negotiate you down. It’s better to go higher when asking for numbers than lower because you certainly don’t want to do work that feels you’re not being valued.
The two pieces of media though that would be important to have as you go on and you start exploring sponsorship deals or brand deals is a rate card where each of your platforms, depending on the type of media and the type of content you’re creating, it has that rate. A one-sheet which generally people are always asking for EPK, Electronic Press Kit. It’s rare, but what we’ve done is we’ve gone from this multipage EPK to a one-sheet. A one-sheet would have a very short bio about who you are. It would have all of your following and engagement metrics, the high-level one for each of your platforms. If you are already doing this, what other brands you’ve worked with. Mine has a great headshot, a short bio about who I am, career highlights. It’s editable, so I can update my social media statistics. It also has the national brands that I’ve worked with. I send that out along with my rate card and then the marketing director or the PR people can review that. Those are the two things you need: a rate card and a press highlight one-sheet.
We could talk about this in a lot of times because we’ve had a lot of experience with sponsorships.
We’re going to move our format so my wife and I have created this all together for a long time. We’ve traveled the world and we’ve seen so much. We’re going to combine the show. It’s going to go from a one-person format to my wife and I doing it together. You two do this together. I’m s used to stages where you don’t do that. Any suggestions when you have two people doing a podcast because you do it so well?
In terms of podcasts, it’s quite easy to do it together because we get to bounce things off of each other. First of all, the male and female perspective works well. We’re a little bit biased, but part of the reason we were inspired to do this was listening to other podcasts that have male and female cohosts, whether they’re married couples or their business partners like us. It given us the ability to bring our different personalities, our different perspectives, and experiences, our things we agree on. There are things that we slightly disagree on. There are things that we majorly disagree on. We’re different. People enjoy that versus having one person’s opinion all the time. I find it works very well that way. Since our podcast is not done interview style, the name of our podcast is This Might Get Uncomfortable. It is conversational and very long-form, which is something we’re very clear on wanting to do. We do these in-depth conversations about a variety of different topics. When we bring on a guest, we’re always trying to balance it.
This is not making it about the guests, but making a conversation amongst the three or sometimes even four of us. We’ve had multiple people there. We’re constantly adjusting and we’re listening to feedback from people. We look in the reviews of our podcasts to see what’s working well. We’ll ask people in person. Our friends will give us comments on things. We’re adjusting as we go on. Just like I recommended when it came to sponsorships, with podcasting it’s a constant tweaking and learning experience. I had a podcast back in 2015. I was bringing in some of that previous experience. Some of my good friends have very successful podcasts, so I talked to them for advice. I am part of podcast groups on Facebook. I attended and spoke at a podcast event called Podcast Movement, which was great because I got to meet a lot of amazing podcasters. I got to speak to them and that gave me credibility and a way for me to market my podcast to them, which was great. I see it as constantly being a sponge. What can I learn? How can I constantly be being adapting myself versus trying to stay the same all the time?
Having the courage to trust your intuition on things because there is a point personally where you can get a lot of advice or direction from mentors and people around you. With us, doing long-form, having it be extremely off the cuff, improvised and conversational to the point where we have had guests be like, “How is this going to go?” We’re like, “We don’t know how it’s going to go.” It’s like, “What do you mean?” You’re going to sit down and have an authentic at the moment, improvisational human conversation with you. We don’t know where it’s going to go. Much like regular day-to-day human conversations, they automatically flow. For us, it’s been trusting that intuition of where we want this to go and it’s been magical and wonderful to take the advice of mentors and people that are further along on the path. We have a wonderful team at Podetize behind us but doing long-form improvisational conversational, radically vulnerable content has been wonderful. If you have an idea or a spark of inspiration, you need to follow that.
Having a cohost is wonderful. You know that you have somebody else on your team. I feel a lot of people can get frustrated or feel overwhelmed by things when they’re doing it on their own. Whether it’s a cohost or a team member, it does make a big difference. There’s so much work even though we are working with a team at Podetize, which are helpful. There are still a lot of things that the two of us need to be doing like reviewing our show notes. We do videos. Editing the videos and putting clips up. There’s a lot that goes into marketing the podcast. I will say that that we’ve released about 30 somewhat episodes. We haven’t marketed it as much as we could have during that time. We did a big push at the beginning. We did a podcast launch party. We mentioned it whenever possible, but we feel there’s so much more that we could be doing to promote it and maybe that will always be the case. For us, the baseline promotion coupled with the support of Podetize helped us grow quickly. We are shocked by the amount of success that we’ve had with the podcast. It’s been exciting. We’re already being approached by sponsors and looking for all sorts of different ways to monetize.
It’s been amazing. So far, we’re loving the experiences as podcasters. For me, having attended Podcast Movement and been around thousands of other podcasters, I see the momentum that podcasting has. The barrier to entry is not very high. It doesn’t take that many listen to put you in a higher percentage. In fact, we saw a statistically as of June of 2019, if you can get 136 downloads of each podcast episode within the first 30 days, that puts you in the top 50% of podcasters. We achieved that quickly. Granted, we do have the social media following and the background to have started off. We had been working on the marketing of our podcast and promoting it for months, if not almost a year before we launched. Our hard work paid off and now we’re already getting a lot of success and statistically in the top 50% of podcasters in a short period of time. That test was very encouraging.
It doesn't take that many listens to get your podcast to the higher percentage. Click To TweetI’d say so. You two are amazing and it’s great too. You’re right because we do this as a team. For everybody who wants to podcast or get that social media out there, don’t do it alone. We have this tendency who’s doing this all alone. If you want to get your podcast, use Podetize and then let us take a look if you’re a perfect fit for Podster, which is a syndicate group of people working together. At the same time, you’ve got two amazing coaches that will have much more information. What I want is we want coaches who are there for you. You’re more than coaches because your mentors. You’ve done it, you’ve been there. Those people on this and those people who are part of the larger group want to do what you’re doing. You’re much more a mentor to them. The value of having you two spend your time on this is I can’t tell you how important it is for the community and all of us at large.
It’s been a great three-part series. Is there anything else that you would tell people who want to get going in social media or that sponsorships? We can do calls and calls on sponsorship. I know you two also are on Facebook. If any come into Facebook, if anybody is reading this, go ahead and post it on Facebook. Whitney and Jason, I’ll let them know and they’ll jump on and answer your questions and give you links or anything else you need to know. We should do an in-depth episode on sponsorships. There would be a great program around that for people to want to purchase because that’s a topic nobody talks about. They’re always afraid to, “What if it doesn’t work out the way you think it should?” The way you two handled it was great because you were willing to say, “These are some things to do. These are things to think about. There’s no magic bullet.” I love the way you covered it. Any last thoughts or anything else before I let you two go?
One thing I wanted to share that came up is as you’re growing and building, especially this isn’t even necessarily on the ground floor at the beginning of building your online presence or brand. It’s something that can be of benefit as you go along. I’m going to reference quickly three examples from the music industry, but they can be extrapolated to coaching, to entrepreneurship, to any industry. Being strategic about giving away some of your best work for free. We hear that sometimes and we get cringy of like, “I’m not giving away my best stuff for free.” One successful musician, a rap artist named Killer Mike, he’s one example. He gave away one of his most lauded albums a few years ago for free on the internet.
People are like, “Are you out of your mind?” It created such incredible brand equity for him that people know, like, and trust him so much because he gave away this art for free. When he announced his tour, all the people that had downloaded his free album bought concert tickets. He might not have been thinking about it like a funnel but it was a funnel. “I’m going to give away this album for free,” which people thought he was nuts, but then his entire world tour was sold out because he generated so much buzz by giving an album away. Years ago in 2007, the band, Radiohead, did this. They came out with an album and their strategy was Pay What You Want. You could put in any amount. You could put in a penny. For a penny, they’d give you their album, which is an amazing album. Consequently, the next tour they did was massive because they generated so much buzz around a Pay What You Want album strategy. Don’t be afraid to think outside of the box. Don’t be afraid to give away your best stuff for free, but do it strategically. Don’t give it away to give it away. Think about how is this helping people know, like, and trust me so that when I make another offering, they’re more apt to say yes. Be generous but also be strategically generous.
I would say, there are many people creating content online and it feels natural to want to look at what other people are doing to figure out what you want to do or what you think is possible. That can be helpful but make sure that you’re looking at people that you align with and feel similar to what you want to do and your mission, not people who are popular. A lot of us say, “I’m going to look at this person because they’re making all this money or I’m looking at this person because they have this many followers.” If that person doesn’t align with your message, mission, and style, it can often end up in you feeling you’re inadequate and it puts you in the comparison trap. It’s very dangerous. It also can place you in a point of analysis paralysis. I encourage deadlines and making sure that you are creating and not absorbing. We have a program that we did called The Consistency Code. One of our big missions was to help people implement the things that they were learning.
My last piece of wisdom for you is don’t just focus on taking in information and analyzing but focus on implementing. Unless you’re getting things out there and experimenting, you’re not going to know what things are working for you and what aren’t. That takes some courage, consistency, and persistence. It will get you more results than sitting there and constantly wondering what you should do, when you should do it and how you should do it. It’s much easier said than done. Both of us fall into the analysis paralysis standpoint and we also fall into the comparison trap. It’s an ongoing push of yourself to see what can you create versus what can you learn.
Thank you so much. This has been a great show. It’s great to have you on. It’s great to have you part of the team at Podster and what we’re going to create there. I’ve learned so much in such a short period of time. It goes quickly. Jason and Whitney are out there to help everybody. Name your show again.
It’s called This Might Get Uncomfortable. If you look it up, it’s on most of the major podcasting platforms. We release three episodes a week: one on Monday, Wednesday and Friday. Monday and Wednesday are the two of us talking about a specific topic or starting with the topic, then seeing where it goes. Every Friday, we have a guest on our show. Those are our favorite episodes because we’ve brought on some great people. We have two amazing guests that were in the works. This is one thing I’d be thrilled to share through the process of creating the podcast and planning it. I wrote out a list of dream guests and coincidentally, I found out that one of my big dream guests, he is related to one of the most influential people in the world. I am pinching myself. It’s nuts because we reached out to this person’s PR person and it looks like we’re going to be able to book this person as a guest, which could be huge for us. It’s a massive connection. Stay tuned because when that guest comes on, I’m going to make it happen one day. We have amazing people that were lining up all the time. It’s been an exciting process. We hope to have you part of the This Might Get Uncomfortable community.
You two will make it happen. The thing is that you won’t quit. If you’re not out there long enough, then that doesn’t happen because they also will take a look at the number of shows and what you’ve done. They look at all who you are and how you present. Jason and Whitney, you two have been awesome as usual. It’s been a great show. From myself, The Vertical Live and The Mentor Studio, I want to thank you so much for being part of it. For the audience, you are on all the time. You’re amazing. It’s important to have that feedback. That constant back and forth has been great. Jason and Whitney, we’re going to give you a big, huge round of applause.
Thank you. I appreciate it.
Jason and Whitney were amazing. I want to thank you all. It’s been another great show. We’re excited for what’s going on. Everybody, I’ll talk to you so soon.
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About Jason Wrobel
My purpose is to contribute my passion, experience, talents and wisdom to a world that desperately needs more healing, compassion and unconditional love. To co-create a community of conscious, effective global citizens who embody positive communication, intentional self-actualization, creative contribution and the practice of presence.
Basically, to support you in becoming a big-hearted, badass, healthy, happy superhero who unabashedly shares their gifts and realizes their ultimate potential for contentment.
My mission is to provide the tools, resources and strategies to help you live a more balanced, free, joyful and truly nourished existence on all levels of Being. To provide inspiration, motivation, humor and heart to light up your soul and let you know that you’re not alone in your struggles and ambitions. To make affordable and accessible products and programs to help you create a deeply satisfying, uplifting and passionate life that you feel proud of. To remind you who you really are and that “all is well”.
About Whitney Lauritsen
I’m the creator of Eco-Vegan Gal, co-founder of Wellevatr, co-host of “This Might Get Uncomfortable” the podcast, co-author of “The Vegan Ketogenic Diet Cookbook“, maker of online courses and ebooks, and all-around wellness enthusiast (just to name a few things). My videos, social media and written content focus around making it easy to live in harmony with the body and the planet.
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